Scholarship Description
Coca-Cola, in conjunction with Chuck E. Cheese’s - the home of
safe, fun family entertainment - is teaming up on a college
scholarship promotion. Parents can visit the Web site –
http://www.ncaa.com/collegebound – and enter for the chance to win
Coca-Cola’s $25,000 College Bound Scholarship for their kids as part
of its partnership with the NCAA
“At Coca-Cola FoodService, we work to help our customers be
successful, whether that’s providing them with a portfolio of great
beverages or helping them bring exciting programs like this NCAA
partnership to help a lucky student,” said Terry Bucher, vice
president national sales for Coca-Cola Foodservice.”
“It’s a natural fit for Coca-Cola and Chuck E. Cheese’s to offer our
guests the chance to win a college scholarship,” said Brenda Holloway,
company spokesperson for CEC Entertainment, Inc. “Most people know we
care about ensuring kids have a fun, safe time when they’re in our
entertainment centers. But we also care about children’s’ well-being
when they leave our centers.”
“This scholarship coincides with Chuck E. Cheese’s commitment to being
more than just an entertainment center,” continued Holloway. “Our
centers are havens for all ages that afford the opportunity for active
play, which in turn can contribute to a healthy lifestyle.”
Coca-Cola partnered with Chuck E. Cheese’s in developing this contest.
The Coca-Cola Company, an official NCAA® Corporate Champion, brought
the NCAA partnership to the table, and asked Chuck E. Cheese’s to help
formulate a method to market to its consumers in a new way. The online
contest was created, as well as the college scholarship, which is a
first-ever endeavor for Chuck E. Cheese’s.
“In addition to the scholarship, during this year’s playoff weekend in
San Antonio, we will host a basketball clinic with an NCAA Division I
coach at a local San Antonio Chuck E. Cheese’s,” said Bucher.
“This is the first time we’ve worked with Coca-Cola and its NCAA
partnership,” continued Holloway. “It’s a new approach to marketing
for us, but we think it’s a great way to reach a new audience. Our
commitment to promoting an active lifestyle and supporting education
goes hand in hand with the mission and goals of Coca-Cola and the NCAA.”
Website Address
http://www.ncaa.com/collegebound